Download Book Hooked: How to Build Habit-Forming Products Writen By Nir Eyal

Hooked: How to Build Habit-Forming Products

By : Nir Eyal

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 pdf download Hooked: How to Build Habit-Forming Products

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Book Synopsis :

How do successful companies create products people can?t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model?a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ?hook cycles,? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal?s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder?not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our

Book Detail :

Author : Nir Eyal

Pages : 256 pages

Publisher : Portfolio

Language : eng

ISBN-10 : 1591847788

ISBN-13 : 9781591847786

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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